Strategic communication is becoming increasingly important in law firms. The high level of professionalization in these departments has led legal marketing professionals to expand the challenges they face in the sector.
Carmen Castillo, director of the Communication and Marketing department, comments in the Líder Legal report on one of the keys to communication strategy: “anticipating the needs of the media and offering them content that is of interest to their readers.”
As for the challenges for the new year, she says: “maintaining and trying to increase our presence in leading media outlets across all channels and areas (national, economic, and sectoral), to which we will add some specific sectors, always with proactivity on the part of our lawyers.”
New technological tools are undoubtedly a key support in communication and marketing, which is why our expert comments: “the use of AI provides many ideas that must then be worked on by the marketing, communication, and business development departments.”
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