The Evento Plus magazine interviews Carmen Castillo, director of communications and marketing at CECA MAGÁN Abogados, to discuss the organisation of events at law firms.
‘We differentiate between events aimed at attracting business (for clients and prospects) and those focused on loyalty and brand recognition, such as sponsorships or attendance at conferences, where our target audience is,’ says our professional.
As for event sponsorship, she explains how the firm stands out from the crowd: "We look for other contexts and activities where other law firms have not gone or have not considered going. We have sponsored golf tournaments, where there is a very promising target audience, a fun setting where you can talk to people in a relaxed way. We have sponsored the legal and labour awareness category of awards for influencers who train young people with thousands and thousands of followers, supporting people who bring the law to society in a very accessible language."
Regarding offline and online events, he highlights that offline events ‘are a very popular format,’ commenting that ‘a coffee at the end accompanied by a good breakfast, an audience that shares the same problems, and we encourage interaction between them... they can also talk to the speaker, clarify doubts, and have group discussions.’ However, the famous webinars "worked during the pandemic but have been declining. People sign up because it's free, but the connection rate drops to 40-50% and the attention rate is much lower.
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